AI Marketing Director
Turns a business goal into a quarter of marketing work
You spent $36K more than planned on marketing.
Marketing cost 10.4% of your sales, against 9.7% planned.
Caused by: Digital advertising, Promotions and events.
- Digital advertising$190K
- TV and radio$120K
- Promotions and events$78K
- Outdoor and print$55K
- Trade marketing$30K
- Digital advertising+$27K
- Promotions and events+$14K
- TV and radio−$5,000
- Outdoor and print$0
- Trade marketing$0
- Salaries and benefits$0
Where the money went
What to do this week
Cap Digital advertising: it is $27K over plan (16.6%).
−$27K
Cap Promotions and events: it is $14K over plan (21.9%).
−$14K
Check 1 launch(es) more than 15% over their own budget first: Phone X1.
Marketing stays at 10.4% of sales, against 9.7% planned.
About $32.1K comes back at today's sales.
- Cap Digital advertising, Promotions and events: together $41K over budget.
- Check 1 launch(es) more than 15% over their own budget first: Phone X1.
- Don't cut TV and radio to fund the lines that are over: it is the one on track.
- Don't raise the budget to absorb the overspend: spend is 0.7 pp above plan as a share of sales, and sales are only 0.8% over plan.
- Return to the planned 9.7% of sales: cut about $32.1K at today's sales. Biggest levers: Digital advertising, Promotions and events.
- Prepare the next budget revision from these actuals.
Demo
Overview
The AI Marketing Director takes your positioning, target segment and commercial goal and produces the plan a marketing lead would: channel mix with rationale, a campaign calendar, messaging pillars, and the measurement plan that tells you whether it worked.
It reads your public site and any reference URLs you supply, so the plan is grounded in what you actually sell rather than generic best practice. Output is structured, so downstream agents — content, SEO, email — can consume it directly as their brief.
Benefits
1 quarter planned
A plan in an afternoon
Compresses the strategy work that normally takes a planning cycle.
Consistent messaging
Every downstream agent works from the same framework.
Briefs your other agents
Structured output feeds the content, SEO and email agents directly.
What it does
Channel strategy with rationale
Recommends channels with an explicit reason and expected role in the funnel, not a generic list.
Quarterly campaign calendar
Themed campaigns mapped to weeks, each with an objective and primary asset.
Messaging framework
Positioning pillars, proof points and objection handling ready for every channel.
Measurement plan
Defines the metric that decides success for each campaign before it launches.
What this changes
What this changes about your week
- It takes over
- Turning a business goal into a quarter of marketing work — channels, calendar, messaging.
- Done today by
- A head of marketing, or the founder pretending to be one.
- How often
- Every planning cycle.
- Typical manual effort
- A quarterly plan built properly is a week.
Why Marketing in particular. Most small teams never plan a quarter; they react to one. A plan that exists is worth more than a better plan that does not.
Runs unattended
Started by you or by an event, and it finishes on its own. Nothing waits for someone to be at a desk.
The same standard every time
The two-hundredth item is held to the bar the first one was. Consistency is the part people cannot sustain.
It cannot act on its own
AI Marketing Director has no path to sending, spending or committing. That limit is why its output is safe to act on.
How it runs
This agent runs server-side through the PROMIVO runtime. Each run is logged step by step and every tool call is permission-checked before it executes.
- 1InputValidated against the agent input schema
- 2Modelclaude-sonnet-5 with automatic fallback
- 3Toolsfetch_web_page, summarize_text
- 4PermissionsRuns READ actions automatically; anything higher waits for approval
- 5OutputStructured result matching the output schema
- 6LoggingTokens, duration and every step recorded
Requirements
Integrations
No integrations required.
Before you start
- Your positioning statement and target segment
- A public website URL to ground the plan
- Requires the Starter plan or higher
Use cases
Launch planning
Plan the marketing around a new product or market entry.
Quarterly reset
Rebuild the plan when positioning or targets change.
Pricing
Starter
Billed monthly through your PROMIVO subscription. Cancel at any time.
Runs consume your plan allowance for agent executions and tokens. See plan limits
FAQ
Does it need access to my analytics?
No. It plans from your positioning and public site. Connect Google Analytics if you want the measurement plan grounded in your current baseline.
Can I change the output format?
Yes. The output schema is editable on Business plans and above, and custom agents can define any structure you need.
Who pays for the AI usage?
You do, directly to your provider. You connect your own API key under Integrations and the model bills you at its own rates; PROMIVO never runs an agent on its own key. A quarter's plan is one long run, so the cost is a single completion rather than a second subscription.
Reviews
Reviews open once customers have run this agent.
Need this agent to work differently?
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